Enhancing the Gifting Experience with Vodafone
Vodafone aimed to redefine how consumers experience connectivity by combining programmatic OOH advertising with advanced digital retargeting. For this campaign, we partnered with Samsung to create exclusive offers on selected phones and accessories, targeting consumers seeking thoughtful gifts for themselves or loved ones. Recognizing that more than half of our audience prefers a seamless shopping experience across both digital and physical channels, we designed a strategy to guide them effortlessly through their journey. This campaign was built on two pillars: leveraging real-time data to optimize OOH placements and delivering personalized, dynamic messaging to ensure maximum impact. Our innovative approach set new benchmarks in driving retail success, blending precision targeting with omnichannel integration.
Background
Vodafone aimed to create an omnichannel campaign strategy by understanding its customers' preferences for both digital and physical shopping experiences. In collaboration with Samsung, the campaign offered exclusive deals on selected products, seamlessly integrating innovative data-driven targeting with outdoor and digital advertising.
Execution
Black C Media played a pivotal role in executing Vodafone’s innovative omnichannel strategy. Leveraging advanced data analytics and programmatic capabilities, we optimized outdoor advertising by targeting high-density Vodafone user areas, identified through the Near platform. Our integration of digital and physical touchpoints ensured a seamless customer journey—from dynamic banners providing directions to nearby stores, to digital retargeting for customers interacting with outdoor ads. By uniting these elements, we enabled Vodafone to deliver personalized offers and enhance engagement across all channels.
Results
The campaign achieved exceptional outcomes, exemplifying the success of a seamless, omnichannel strategy powered by Black C Media’s expertise: 1.3 million exposures : Outdoor ads drove unparalleled engagement, with audiences exposed achieving a 4.3x higher click-through rate than those unexposed. 78% increase in phone sales : Tailored offers significantly boosted key product sales. 33% increase in accessory sales : Accessories experienced strong growth due to targeted messaging. 48% store visitation conversion : Nearly half of those receiving directions visited Vodafone stores, blending digital engagement with physical presence effectively. These results reinforce the power of an integrated media strategy, setting new benchmarks for Vodafone’s future campaigns.
By integrating advanced data strategies with innovative media execution, Black C Media has redefined the benchmarks for campaign success. The Vodafone campaign demonstrated the power of aligning consumer behavior insights with precise targeting across digital and physical touchpoints. This initiative not only delivered tangible results but also set a new standard for future omnichannel campaigns, proving that strategic partnerships and data-driven creativity can transform engagement into measurable success.
