Platform Overview
Nexxen is one of Turkey’s leading premium OTT platforms, combining high-quality local content with advanced Connected TV (CTV) advertising capabilities. With a strong focus on original productions, exclusive series, and live sports programming, Nexxen delivers brand-safe, high-attention environments where advertising is seamlessly integrated into the viewing experience.
Built for the evolving streaming ecosystem, Nexxen enables advertisers to reach highly engaged audiences across big screens with precision, scale, and measurable performance. The platform bridges premium content consumption with modern ad delivery technology — creating a powerful intersection of storytelling and results-driven media activation.
Nexxen DSP Built to Maximize Campaign ROI
The Nexxen DSP is engineered not just for reach, but for measurable performance and intelligent optimization across CTV and digital environments.
Forecasting & Pre-Campaign Planning
- Advanced forecasting tools to plan inventory access and budget allocation before spending
- Performance simulations to support smarter investment decisions
Ghost Bidding for Incrementality Measurement
- Cost-efficient lift measurement
- Clear comparison between exposed and control groups to quantify true campaign impact
App & Domain Dispersion Management
- Transparent control over inventory distribution
- Avoids over-concentration and ensures high-quality media allocation
TV Intelligence & Data Integration
- Access to TV Intelligence viewership data representing 50MM U.S. households
- Proprietary Nexxen data assets
- Unified, cookie-less identity solutions for privacy-resilient activation
Granular Real-Time Reporting
- Detailed, real-time campaign reporting
- Immediate optimization capabilities based on live performance signals
By combining premium content environments with a sophisticated DSP infrastructure, Nexxen delivers more than impressions — it provides optimized, scalable, and measurable performance across CTV and digital ecosystems.
Capabilities
Nexxen delivers a comprehensive CTV and omnichannel activation ecosystem designed to combine premium reach with measurable performance. Its capabilities extend beyond inventory access, offering advertisers advanced targeting, intelligent optimization, and transparent reporting across the streaming landscape.
Premium CTV & OTT Access
Nexxen provides direct access to high-quality OTT and Connected TV environments, including original programming, exclusive series, and live sports content. Ads are delivered in brand-safe, full-screen formats designed to maximize attention and completion rates within premium viewing experiences.
Advanced Audience Targeting
Advertisers can activate campaigns using demographic, contextual, and behavioral targeting layers. Nexxen’s TV Intelligence data and proprietary datasets enhance household-level precision in CTV environments. Unified cookieless identity solutions ensure privacy-compliant targeting while maintaining scale and accuracy.
Omnichannel Execution
Through the Nexxen DSP, campaigns can be executed seamlessly across CTV, online video, mobile, and display. Cross-device frequency management and unified planning tools enable consistent messaging and optimized audience reach across screens.
Performance Optimization
AI-driven bid management and real-time optimization continuously refine delivery toward high-performing placements. Tools such as forecasting, ghost bidding for incrementality measurement, and app/domain dispersion controls support efficient media allocation and measurable lift.
Transparent Measurement & Reporting
Nexxen offers granular, real-time reporting across channels, providing visibility into delivery, frequency, and performance metrics. Campaigns can be aligned with brand lift studies, outcome-based measurement frameworks, and business impact analysis to ensure true ROI visibility.
By combining premium streaming environments with a performance-focused DSP infrastructure, Nexxen enables advertisers to execute scalable, data-driven CTV strategies with transparency and measurable impact.
Measurement & Impact
Nexxen places strong emphasis on measurement and accountability in the CTV space. Campaign performance is evaluated through advanced reporting frameworks, including reach, frequency, completion rates, and incremental impact metrics.
When combined with location, audience, or outcome-based measurement solutions, Nexxen enables brands to connect on-screen exposure with real-world impact. This approach allows advertisers to move beyond impressions and understand how premium CTV exposure contributes to brand growth, consideration, and downstream performance.
