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Retail
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January 10, 2026

Adidas SS25 – Driving Measurable Store Traffic with Location Intelligence

A two-month performance-driven digital campaign delivering over 4 million impressions, 6,134 attributed store visits, and a +33% higher store visitation rate among exposed users, supported by a 134.52 Attribution Lift Index above retail benchmarks.

Challenge

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Adidas aimed to measure the real-world impact of its SS25 “The Original” campaign beyond traditional digital KPIs. The key challenge was to understand whether digital media exposure translated into measurable in-store traffic and to quantify incremental footfall driven by the campaign.

The objective was to connect online engagement with offline behavior while benchmarking performance against Turkey’s retail sector standards.

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Strategy & Approach

Black [C] deployed a performance-led digital media strategy combining high-impact rich media formats with inbuilt map integrations to drive store visits. The campaign ran across March and April 2025, leveraging:

  • Geo-enabled creatives directing users to physical stores
  • Exposed vs. Control group measurement methodology
  • Attribution Lift Index (ALI) modeling
  • Footfall Rate (FTR) comparison
  • Audience and device-level segmentation analysis

The approach ensured measurable incrementality by comparing users exposed to ads against a statistically matched control group.

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Solution & Activation

The campaign delivered:

  • 4+ million impressions
  • 9,000+ clicks
  • 6,134 attributed store visits

Exposed users demonstrated a 0.588% Footfall Rate versus 0.437% for the control group, resulting in a +33% higher likelihood of visiting stores after ad exposure.

The Attribution Lift Index remained consistently above 130 across both months:

  • March ALI: 133.41
  • April ALI: 135.76
  • Total Campaign ALI: 134.52

This performance exceeded Turkey’s retail benchmark (132.63), positioning the campaign above sector average  

Mobile rich media formats (320×480) with map integrations generated the highest engagement, with CTR reaching 0.47% and the “Superstar” creative achieving 0.353% CTR  

Footfall Impact

  • 6,134 incremental store visits attributed to digital exposure
  • +33% higher visitation probability among exposed users
  • ALI improvement from March to April (+4.5%)

Audience Insights

  • Strongest response from 25–35 age segment
  • High engagement among Apple, Samsung, and Oppo device users
  • Istiklal and Teşvikiye locations delivered highest offline ROI
  • Majority of conversions occurred within the first 3 days of exposure

Brand Lift Study (LoopMe x Black [C])

  • +2.4% Ad Recall uplift
  • +13.1% Purchase Consideration uplift
  • Strongest recall in 25–34 age group
  • Statistically supported results (~85% confidence level)  

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Key Learnings / Impact

  • Digital media can drive measurable offline retail impact when paired with location intelligence.
  • Map-integrated rich media significantly improves both CTR and store visitation rates.
  • Younger professional segments (25–34) showed the strongest behavioral shift.
  • Sustained media presence increased ALI month over month, reinforcing campaign momentum.

The campaign demonstrated how data-driven location intelligence and incrementality modeling can bridge the gap between digital exposure and physical store performance.

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This is not a showcase. It’s a laboratory.

At Black C, every case study is more than a campaign recap — it is a controlled experiment where data science, technology, and real-world behavior converge.
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We don’t plan media on assumptions, but on measurement.We don’t define audiences by proxies, but by verified signals.And we don’t measure success through vanity metrics, but through real business impact.
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Each project is built on location intelligence, scaled with advanced technology, and validated by measurable physical-world outcomes.
Our mission is clear: move advertising beyond intuition and transform it into a measurable, accountable, and performance-driven discipline.
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