In Türkiye’s electric vehicle market, overall consumer purchase intent remains relatively low (around 10%), with brand consideration heavily concentrated around Tesla, TOGG, and Volkswagen. As a new market entrant, BYD’s core challenge was not simply to build awareness, but to generate consideration among consumers who already intended to purchase an EV within the next three months, and crucially, to convert that intent into real-world dealership visits.
The task, therefore, was to prove the full funnel — from intent → consideration → physical visit — with measurable, end-to-end impact.
At the heart of the campaign was LoopMe’s patented PurchaseLoop methodology. In the first phase, PurchaseLoop Audiences generated entirely new, AI-powered survey data by asking consumers two critical questions:
- “Are you planning to purchase an electric vehicle in the next 3 months?”
- “Which brand would you consider purchasing?”
This approach refreshed EV intent and brand preference data in real time. The results revealed a key insight: only 12% of high-intent EV buyers were considering BYD, while competing brands captured between 20–30%.
This exposed a clear opportunity: high-intent consumers who were leaning toward competitor brands, but had not yet finalized their purchase decision.
PurchaseLoop Brand (BLS)
In this phase, LoopMe’s patented RISA (Residual Index Selection Algorithm) was activated. RISA matched Control and Exposed groups in real time using hundreds of variables, including demographics, device type, location, behavioral signals, and content consumption patterns. This ensured that uplift measurement was statistically robust rather than random.
Instead of measuring basic ad recall, success was defined as consideration uplift. AI models created a “synthetic intent audience” representing consumers likely to purchase an EV within three months, and matched this against real user signals.
Result: BYD consideration increased from 11.8% to 12.7%, delivering an 8% uplift, equivalent to 3,600 newly influenced consumers.
Measurement & Results
The campaign went beyond digital metrics by measuring offline impact. Using location data, dealership visits among ad-exposed users were tracked and compared against control groups.
- 162 total dealership visits
- 42 incremental visits
- 35% visit uplift
Notably, 50% of visits occurred within the first three days, with peak traffic on Friday (18.5%) and Saturday (19.1%), highlighting strong short-term action.
Using RISA-generated synthetic intent data, targeting was localized around individual dealerships. For example, consumers in Diyarbakır who planned to buy an EV were directly guided to the BYD Diyarbakır dealership. This ensured that media investment generated measurable, dealership-level footfall, not just national exposure.
Dynamic Creative Optimization was applied across BYD models (Han, Dolphin, Atto 3), with tailored creative variations served to each user. Click-through users were directed to the nearest dealership.
CTR performance exceeded benchmarks across all models:
- Dolphin: 4.66%
- Han: 4.34%
- Atto 3: 4.41%
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Results & Business Impact
- 4,041,524 impressions
- 381,803 unique users
- Average CTR: 3.45% (peak 4.48%)
- Video Completion Rate: 81.2%
- 8% consideration uplift → 3,600 new potential customers
- 35% footfall uplift → 42 incremental dealership visits
- Highest visit volume on Friday & Saturday
- 50% of visits within first 3 days
Through this AI-powered, end-to-end strategy, BYD successfully entered the Turkish market with a model that delivered measurable intent, consideration, and physical action, not just awareness. By integrating PurchaseLoop Audiences, Brand, and Visits, the full chain from media exposure to offline behavior became transparent and accountable.
This campaign stands out as a benchmark Data & AI-driven case, demonstrating how intelligent data activation can translate media investment into real-world business results.
