About Integration
Compass is an independent offline attribution and measurement platform that helps brands and advertisers understand the real-world impact of their digital media investments.
By leveraging privacy-safe, consent-driven location data, Compass measures whether users exposed to digital campaigns actually visit physical locations such as stores, branches, or points of interest. This enables marketers to move beyond traditional metrics like impressions, clicks, and CTR, and instead focus on what truly matters: real consumer behavior.
Compass works across all major media formats and platforms, providing a unified and unbiased view of campaign performance. With advanced footfall analytics, audience insights, and attribution lift measurement, Compass turns digital exposure into actionable, measurable outcomes even where traditional online metrics fall short.
Key Capabilities
- Independent, platform-agnostic offline attribution
- Privacy-first, anonymized, GDPR-compliant data infrastructure
- Footfall and visit-based performance measurement
- Attribution Lift Index to quantify incremental impact
- Audience profiling and behavioral insights
- Reporting via dashboard and downloadable PDFs
Integration
Description Setup
Compass is designed for fast and flexible activation across campaigns and platforms.
- Upload exposed advertising IDs (IDFA, GAID, cookies) from your campaigns
- Select attribution locations (stores, branches, or custom POIs)
- Compass matches exposed audiences with real-world visit behavior
- Access attribution reports via dashboard or downloadable PDFs
No changes to media buying workflows are required.