About the Integration
Black C integrates Equativ’s independent AdTech platform to enable advertisers and agencies to access premium, brand-safe inventory through curated PMP and private marketplace deals, without the limitations of walled gardens.
Through this integration, we don’t just connect platforms — we design, negotiate, and activate custom deals aligned with your campaign objectives, market dynamics, and performance KPIs.
What we enable with Equativ × Black C:
- Custom PMP & curated deals
- Tailor-made private marketplace deals across display, video, CTV, and high-impact formats, optimized for cost efficiency and quality.
- Premium supply without inflated costs
- Access top-tier publishers and environments while avoiding unnecessary platform markups.
- Independent & transparent buying
- Full visibility into inventory, pricing, and performance—no black boxes, no hidden fees.
- Brand-safe, viewable environments
- High viewability, fraud-free supply, and strict brand safety standards across all activations.
- Local execution, global technology
- Black C manages setup, deal creation, optimization, and reporting, combining Equativ’s global infrastructure with local market expertise.
This integration is ideal for brands seeking flexible, scalable, and measurable media buying, especially for campaigns where quality, control, and efficiency matter more than sheer volume.
Equativ provides the platform.
Black C turns it into performance-driven deals.
Setup
The Equativ integration is managed end-to-end by Black C to ensure a fast, efficient, and fully customized activation.
Setup process includes:
- Strategy & Deal Design
- We align campaign objectives, target markets, formats (Display, Video, CTV, DOOH), and KPIs to design the most effective PMP or curated deal structure.
- Platform & Inventory Configuration
- Equativ deal IDs, inventory packages, pricing models, and brand safety requirements are configured and validated by our team.
- Activation & QA
- Deals are activated, tested, and quality-checked before launch to ensure correct delivery, viewability, and measurement readiness.
All setups are handled without additional technical burden on your team.
Support
Black C provides continuous, hands-on support throughout the lifecycle of your Equativ campaigns.
Ongoing support includes:
- Deal optimization and performance monitoring
- Inventory, pricing, and delivery adjustments
- Viewability, brand safety, and fraud checks
- Reporting alignment and insights interpretation
- Direct coordination with Equativ when required
You work with a single local partner, while we manage platform communication, troubleshooting, and optimization behind the scenes.
Our goal is simple: stable delivery, transparent performance, and measurable business outcomes.