About Integration
How Azira Data Works with Google DV360
Azira’s location intelligence data is collected, processed, and activated through a privacy-first, compliance-by-design framework, enabling brands and agencies to use high-confidence real-world signals directly within their DV360 buying environment.
1. Data Collection & Qualification
Azira aggregates large-scale mobile and geospatial signals from high-trust data sources across global markets.
All raw signals are rigorously filtered using advanced data science models to remove noise, fraud, and low-confidence data points.
Only anonymized, consented, and privacy-compliant signals are retained.
Key characteristics:
- No PII stored or transferred
- GDPR, CCPA, and global privacy framework aligned
- Continuous data quality monitoring and cleansing
2. Signal Processing & Intelligence Layer
Collected signals are transformed into actionable intelligence using:
- Location normalization models
- Visit confidence scoring
- Behavioral pattern analysis (pre-visit, post-visit, dwell time, frequency)
- Audience and geo-behavioral clustering
This process enables insights such as:
- Footfall lift and incremental visitation
- Visitor profiles and movement patterns
- Trade area and competitor overlap
- Home / work location inference at an aggregated level
3. Audience & Deal Activation in DV360
Once processed, Azira data can be activated in Google DV360 in multiple ways:
Data-Only Activation
- Custom audience segments pushed directly to DV360
- Use in open auction, PG, or PMP setups
- Geo-behavioral, industry, and intent-based segments
PMP & Curated Deals
- Azira-powered audiences layered onto premium inventory
- Compatible with DV360 PMP deal IDs
- Ideal for high-impact, brand-safe environments
4. Measurement, Attribution & Compass
Beyond activation, Azira enables deterministic measurement of real-world outcomes.
Through Azira Compass:
- Campaign exposure is matched against real-world visitation signals
- Footfall uplift is measured using exposed vs control methodology
- Results are normalized to eliminate market and seasonal bias
This allows advertisers to move beyond clicks and impressions and understand:
- Incremental store visits
- Visit frequency and quality
- Campaign-driven behavioral change
5. Secure Data Transfer & Account Setup
All data activation is handled securely and transparently:
- Audiences and deals are deployed to the advertiser’s or agency’s DV360 account
- No raw data sharing; only approved segments and signals
- Full compliance review before activation
Why Use Azira Data in DV360?
- Industry-grade footfall and location intelligence
- Privacy-safe by design, not by workaround
- Scalable across industries and markets
- Built for outcome-based media planning and buying
From data collection to DV360 activation and real-world attribution, Azira turns location signals into measurable business impact.
Setup
Azira location intelligence datasets are seamlessly onboarded and activated within Google DV360 through a secure, privacy-compliant workflow designed for scale.
How it works:
- Data Selection & Qualification
- High-confidence Azira audiences are built using cleansed, consented, and privacy-safe location signals aligned to your campaign objectives, verticals, and geographies.
- Audience Packaging & Mapping
- Selected audiences are structured for DV360 activation, mapped to relevant advertisers or partner seats, and prepared for deployment across display, video, CTV, and omnichannel inventory.
- DV360 Activation & QA
- Audiences are transferred into your designated DV360 account, validated for scale and eligibility, and made available for immediate targeting, PMP deals, or testing frameworks.
Optional integrations with Compass enable advanced planning, market analysis, and audience validation prior to activation, ensuring smarter media decisions before spend begins.
Support
Black C and Azira provide end-to-end operational and strategic support throughout the lifecycle of your DV360 campaigns.
What’s included:
- Audience strategy & planning support
- Guidance on audience selection, market prioritization, and use-case design based on real-world movement and visitation behavior.
- Activation & troubleshooting
- Ongoing support during campaign setup, audience deployment, and delivery monitoring within DV360.
- Measurement & optimization guidance
- Support for footfall attribution, visitation lift analysis, and performance optimization using location-based outcomes and post-campaign insights.
- Privacy & compliance assurance
- Continuous alignment with global privacy standards and platform requirements to protect both your brand and your customers.
Our teams work as an extension of yours — ensuring data is activated correctly, measured accurately, and optimized continuously.